The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses ...more
The post Deconstructing a Wall Street Journal Story on Innovation appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
